
The most frequent users of Reddit and Quora tend to be absolutely obsessed with the topics they follow. This puts Quora within the top 60 websites in America, and the top 120 in the world.īut it’s not just that these sites generate a huge quantity of users. By April of 2017, that number had almost doubled to 190 million. In March of 2016, the site was generating 200 million monthly visitors.

Quora is structured in a question-and-answer format, where experts on a given subject can share solutions to common (or not-so-common) problems.īut who am I kidding? You’ve probably lurked on either one of these sites at least once (or constantly through the day, if you’re anything like me) within the past month or so, scrolling through content generated by other users.On Reddit, users contribute to message threads, creating ongoing conversations focusing on a given topic.If you’re not familiar with either service, both are information and content-sharing platforms that anyone can join. And, our conversion rate from Quora is higher than organic search or social media. We get more conversions from Quora, but get more leads and traffic from Reddit.


By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads.īut what about community sites like Reddit and Quora?ĭespite their ubiquity, ecommerce marketers across the industry don’t realize that Reddit and Quora can be absolute gold mines for finding leads and prospects.
